Dr. Siti Masitah binti Ashar
Dr. Siti Masitah binti Ashar
Senior Lecturer of Business Administration
sitimasitah@kuptm.edu.my
sitimasitah@kuptm.edu.my
Research Area
- Marketing
- Online Purchase
- Consumer Behavior
- Entrepreneurship
- HR Management
Our other experts
Biodata:
SITI MASITAH BINTI ASHAR, is currently a senior lecturer in Business, Accounting and Social Science at the faculty of in KUPTM Kuala Lumpur, Malaysia. She received her PhD from Universiti Sains Malaysia, Master and Degree in Universiti Teknologi Malaysia. She had been with KUPTM KL for five years and taught various subjects in Diploma and Degree level such as Principle of Marketing, Entrepreneurship, Business Ethic, Consumer behavior, Business and its Environment, Organizational Behavior, Principle of Management, Human Resource Management, Training and Development, Safety and Management, Training and consulting in corporate context, Current Issues in HRM and Supervisor for two Ph.D Students.
SITI MASITAH BINTI ASHAR, is currently a senior lecturer in Business, Accounting and Social Science at the faculty of in KUPTM Kuala Lumpur, Malaysia. She received her PhD from Universiti Sains Malaysia, Master and Degree in Universiti Teknologi Malaysia. She had been with KUPTM KL for five years and taught various subjects in Diploma and Degree level such as Principle of Marketing, Entrepreneurship, Business Ethic, Consumer behavior, Business and its Environment, Organizational Behavior, Principle of Management, Human Resource Management, Training and Development, Safety and Management, Training and consulting in corporate context, Current Issues in HRM and Supervisor for two Ph.D Students.
Academic Qualifications
- Doctor of Philosophy in Marketing, Universiti Sains Malaysia
- Master in Science (Human Resource Development), Universiti Teknologi Malaysia
- Bachelor of Management (Marketing), Universiti Teknologi Malaysia
Research Area
Selected Publications in Journals
PUBLICATIONS
04
Refereed : 4 Scopus : -
RESEARCH GRANT
00
International : - National : - University : -
CITATION INDICES
00
Citation : - H-index : -
SUPERVISION
01
