Thursday, 08 June 2023

Assoc. Prof. Dr. Suhaily Mohd Ramly

Assoc. Prof. Dr. Suhaily Mohd Ramly

Assoc. Prof. Dr. Suhaily Mohd Ramly

Deputy Dean 
Faculty of Business, Accountancy and Social Sciences, Senior lecturer

Research Area

  • Relationship marketing
  • Loyalty program
  • Retailing

Academic Qualifications:

  • Doctor of Philosophy, Universiti Kebangsaan Malaysia (Sept 2011 – Dec 2015)
  • Master in Business Administration, Universiti Kebangsaan Malaysia (May 1998 – Oct 2000)
  • Bachelor of Arts in Economics, University of Michigan – Ann Arbor, U.S.A (Sept 1993 – May 1995)

Biodata (Brief):

ASSOC. PROF. DR. SUHAILY MOHD-RAMLY, PhD, is the Deputy Dean at the Faculty of Business, Accountancy and Social Sciences, Kolej Universiti Poly-Tech MARA Kuala Lumpur. She received her PhD and MBA from Universiti Kebangsaan Malaysia and Bachelor of Arts in Economics from University of Michigan – Ann Arbor, U.S.A.  Prior joining to joining KUPTM, she serve at Kolej Poly-Tech MARA Bangi and Kolej Yayasan Pelajaran Mara Trolak. She has taught courses in Principles of Marketing, E-Marketing, Public Relation, Principles of Selling, Business Development and Economics at undergraduate level and Corporate Marketing at postgraduate level.  Her primary research interest are relationship marketing and retailing. Her publication have appeared in International Journal of Retail and Distribution Management, Jurnal Pengurusan, Journal of Business & Management Science, Journal of Food Products Marketing, Journal of Administrative and Business Studies and The Asian Journal of Professional & Business Studies. She regularly serves as a reviewer for international and local journals.

Research Area:  Relationship marketing, loyalty program, retailing

On-going Research: 

  • Eating-out attraction: A study of food-truck phenomenon in Klang Valley


Selected Publications in Journals:
  1. Nor Asiah Omar, Ahmad Sabri Kassim, Suhaily Mohd-Ramly, Muhammad Azrin Nazri, Syed Shah Alam & Zizah Che Senik. 2018. How buyer relationship influences value co-creation: The moderating role of personality traits. International Journal of Business & Management Science, 8 (25), 325-345 (Scopus Index)
  2. Nor Asiah Omar, Mohd Azrin Nazri, Suhaily Mohd-Ramly, & Zuraidah Zainol (2018). Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? An analysis of halal violation. Journal of Food Products Marketing24 (3) , 311-327 (Scopus Index)
  3. Suhaily Mohd-Ramly & Nor Asiah Omar. (2017). Exploring the influence of store attributes on customer experience and customer engagement. International Journal of Retail & Distribution Management, 45(11), (Scopus Index)
  4. Nor Asiah Omar, Suhaily Mohd-Ramly, Syed Shah Alam, & Mohd Azrin Nazri (2015). Assessing the effect of loyalty program benefits in satisfaction-loyalty relationship: Evidence from Malaysia. Jurnal Pengurusan (UKM Journal of Management)43(1), 145–159. (Scopus Index)
  5. Suhaily Mohd-Ramly & Nor Asiah Omar (2016). The relative contribution of loyalty programs and store attributes to store engagement and equity. Journal of Administrative and Business Studies1(1), 42–52.
  6. Suhaily Mohd-Ramly. 2017. Reciprocity and sense of community as antecedent of small to medium sized retailer’s equity and loyalty. The Asian Journal of Professional & Business Studies, 2 (June – Dec.).



Refereed : 4 Scopus : 4



International : - National : - University : 4



Citation : 56 H-index : 3



On-going PhD

Supervisor : - Co-supervisor : 1


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