Dr. Siti Masitah binti Ashar


SITI MASITAH BINTI ASHAR, is currently a senior lecturer in Business, Accounting and Social Science at the faculty of in KUPTM Kuala Lumpur, Malaysia. She received her PhD from Universiti Sains Malaysia, Master and Degree in Universiti Teknologi Malaysia. She had been with KUPTM KL for five years and taught various subjects in Diploma and Degree level such as Principle of Marketing, Entrepreneurship, Business Ethic, Consumer behavior, Business and its Environment, Organizational Behavior, Principle of Management, Human Resource Management, Training and Development, Safety and Management, Training and consulting in corporate context, Current Issues in HRM and Supervisor for two Ph.D Students.

Academic Qualifications

- Doctor of Philosophy in Marketing, Universiti Sains Malaysia

- Master in Science (Human Resource Development), Universiti Teknologi Malaysia

- Bachelor of Management (Marketing), Universiti Teknologi Malaysia

Research Area
Selected Publications in Journals

Our Accolades


Contact Us

Kolej Universiti Poly-Tech MARA Kuala Lumpur
Jalan 6/91, Taman Shamelin Perkasa
56100 Cheras, Kuala Lumpur

Tel      : +603 92069700
Fax     : +603 92815764